Action 2 marshall

Action 2 Marshall is a concept associated with the famous marketing strategy known as the "4Ps of Marketing" or the marketing mix, developed by Neil Borden and popularized by Philip Kotler. This strategy involves the four key elements of marketing: product, price, place, and promotion. Action 2 Marshall specifically refers to the second element, "Price," in the marketing mix.

In the context of marketing, "action 2 Marshall" typically refers to the strategic decision-making and implementation related to pricing products or services. This involves setting the right price for a product or service to ensure profitability, competitiveness, and customer satisfaction. Pricing strategies can vary widely, including skimming pricing, penetration pricing, value-based pricing, and more.

In summary, Action 2 Marshall is a crucial aspect of marketing strategy that focuses on determining the most effective pricing for products or services to achieve business objectives.